A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. Apps are generally small, individual software units with limited function.
If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In case you are still not sure why anyone would want to build their own mobile platform, here are the some benefits of going down this path sooner rather than later.
Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn't change the fact that each user has to unlock, scroll, and scan their device for the apps they're looking for. Being "in the way" can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across even if it happens unnoticed.
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you'd like to provide to your customers - including special sales and promotions - is right at their fingertips. Through push notifications you're getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They'll be astonished by your forward-thinking approach!
With more than a billion iPhones out there, if you don't have an iOS app, you could be leaving money on the table.
Start building an iOS app today that delivers a rich user experience. Reach your high-end prospects and clients.
Android is #1 mobile app platform out there powering more than 2.3 billion smartphones.
With high flying Android phones entering the market, it's increasingly becoming an alternative choice for tech savvy users and youngsters.
We do have the necessary expertise and knowledge base to cater to customer needs, no matter how unique their required architecture.